From the 24^th – 26^th of January ASO and its international sales partners held the International Sales Meeting 2012. Every year all important players from all over Europe and the US come together to discuss and reflect all current developments in the international markets and to deduce strategies to face them. A globalized world demands globalized solutions.

This year the Sales Meeting was complemented by the 1^st ASO Marketing Meeting. “Communication to inner and outer target groups via advertising and PR is becoming more important than ever, so also marketing strategies have to be adapted adequately for national and international needs. That´s what our sales partners are essential for.”, says Benjamin López Chao, Head of marketing and communication at ASO.

ASO wants to say “Thank You” to all participants for the nice and productive meeting!